QR codes, or 2D codes as they are also known, are not new. In fact they have been around since the mid 1990′s, but it’s only just recently that marketers have started to exploit them for interactive campaigns. This trend has come about as smartphones are now able to use the camera software as a bar-code scanner.
There are a growing number of B2C and B2B brands that are using these codes as a shortcut for the advert audiences to engage with the brand. There is a really good article on MarketingWeek.co.uk that discusses it all in more detail.
But, back to the point of this blog post, how can you read these codes, like our Contact page QR codes? Those QR codes contain our address details for our UK and French offices. All you need to read those codes, and to have the content, in effect our business cards, added to your phone, is a free to download QR code scanner.
You can easily install one of many from the iPhone App store, Android and Blackberry Apps are also available.
I use Qrafter on my iPhone and it happily scans in codes embedded on websites and in print format.